It’s everyone’s favorite topic again: Money. In my last post, I talked about how to address monetization questions in a survey. These are especially significant for apps or freemium titles with in-app purchases. Surveys are sometimes necessary because they are quantitative and can give more of a statistically significant result, but [...]
First off, let me be blunt. Don’t be delusional. I’ve encountered a few product managers and executives in the freemium space who actually think users enjoy paying. And don’t [...]
In my previous life, managing the email marketing program for Art.com, we did a lot of testing. Our email team was one of the best in the industries, executing all of the latest best practice strategies. [...]
I was shopping for cereal a while back, and I noticed something. There was a brand that had about six flavors of granola. One was Raisins, Dates & Pecans. There was another that was simply Raisins & Pecans.
I had stared at it for a while because I thought it was amazing that [...]
We’re all busy. Sometimes you get into that “gotta-get-it-done” mode and you just jump right into things. If one of those things is to write a survey – whether it’s to gauge satisfaction or better understand your customers – stop, slow down, and give your survey some thought before you dive in to [...]
They are referring to this quote, from Steve Jobs, “People don’t know what they want until you show it to them.”
And Steve Jobs is right. [...]
I was browsing through Quora, and in several questions about Market Research, there were some naysayers blasting Market Research. They were saying, that you should be doing things like A/B split testing with real live data, not measuring satisfaction.
And I get it. I’ve been in tech my entire career, living [...]
Data is king. No objections here. There is no denying data that tells you in an A/B Split test that Registration Flow “A” beat Registration Flow “B” by 15%. That’s real data with a real number (that you can bring to the bank!)
But what if you keep creating registration flows and [...]
Lucky for start-ups, innovative companies with on-a-budget services keep popping up, making market & user research more accessible. Here are 3 very different services that gets you different types of research insights – all of them cost effective for Start-Ups.
1) UserTesting.com – (http://www.Usertesting.com) allows you to user test your website [...]
But when it comes to actual market research, it can cause some confusion. For example, what does a 7 out of 10 really [...]
Research Tools, Tips, and How-To’s for All
Hi! I'm Bonnie. Let's Explore New Research Ideas Together! More...
- How to Better Understand Monetization Behaviors with Candid Monetizers
- How to Handle Sensitive Survey Questions: Monetization for Mobile Apps or Other Freemiums
- What Don’t Your Customers Know? (Lessons from a career win)
- Trigger Words: What Turns Your Customer On or Off?
- How to Make Your Survey More Useful & Actionable
- or just email me at bonnie (at) researchforeveryone.com
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